2025 NFL Franchise Valuations: The Rich Get Richer

Forbes’s annual report on the valuation of all 32 NFL teams just dropped, and the trend is clear: club value is skyrocketing, with no end in sight.

Dallas once again came out on top, with an estimated value of $13 billion. This represents a staggering 29% increase from 2024, when the Cowboys became the first sports franchise to be valued above $10 billion. Getting more into the data, the Cowboys generated $1.2 billion in revenue, and took home $629 million in operating income. That $629 million figure is more than half of the league’s teams generated in total revenue.

However, this trend upwards is not only visible at the top. For the first time ever, every NFL team is worth more than $5 billion, with the Cincinnati Bengals last on the list, earning a $5.25 billion valuation. Shockingly, despite rounding off the NFL list, the Bengals’ estimated worth surpasses that of every franchise in the NHL, along with 53 of the 60 franchises across the MLB and NBA.

With numbers like this seeming to come out every August for the NFL, those in and around the industry will undoubtedly begin to wonder how much longer this trend can continue. Perhaps a better question would be how to capitalize on this trend. From the owners to the players, and all the way down to the gameday staff, questions will inevitably begin to get asked about where the best place to put the ever-increasing revenue is. Though the answer to that question may be complicated, what is clear is that team value has never been higher, and the trend doesn’t show any signs of stopping.

https://www.forbes.com/sites/justinteitelbaum/2025/08/28/the-nfls-most-valuable-teams-2025/