This year marks a historic turning point in college athletics. Student athletes are projected to earn $1.9 billion through NIL deals, nearly double the earnings from just a year ago. A significant factor in this surge is a new rule that allows schools to share up to $20.5 million of athletic department revenue with athletes annually. Schools are scrambling to find the funds, betting big on everything from stadium naming rights to premium concessions to stay competitive. But w

The return of a college basketball video game featuring all of Division I has hit a major roadblock. EA Sports, working with the Collegiate Licensing Company (CLC), had planned to launch a groundbreaking game including all 350+ men’s and women’s teams, complete with NIL compensation for athletes and NCAA trademarks like “March Madness.” But momentum has stalled as 2K Sports pursues its own project, signing individual licensing deals with high-profile schools such as UCLA. At

Forbes’s annual report on the valuation of all 32 NFL teams just dropped, and the trend is clear: club value is skyrocketing, with no end in sight. Dallas once again came out on top, with an estimated value of $13 billion. This represents a staggering 29% increase from 2024, when the Cowboys became the first sports franchise to be valued above $10 billion. Getting more into the data, the Cowboys generated $1.2 billion in revenue, and took home $629 million in operating income

Sports is constantly evolving with new markets like NIL (Name, Image, & Likeness) which is creating roles that hadn't existed before. While many students tend to think of the flashy positions, there are still countless behind-the-scenes roles that drive just as much if not more impact and revenue every day. These positions might not always make headlines, but they are essential to making the experiences we know and love possible. Sometimes the hidden roles might end up being

In what promises to be an exciting year, Penn State’s hockey programs will have an extra chance to make history. Athletic director Dr. Pat Kraft confirmed on August 29 that there will be a “Hockey Valley Doubleheader” at West Shore Home Field at Beaver Stadium on Saturday, January 31, 2026. The women’s team will face Robert Morris University before the men challenge the back-to-back defending Big Ten champion Michigan State Spartans. The best comparison is the December 2010 “

🏀 According to Nielson,  ESPN  is generating its largest  National Basketball Association (NBA)  playoff audience ever across all...