NBA Seeing Ratings Surge During Playoffs 🔥

🏀 According to Nielson, ESPN is generating its largest National Basketball Association (NBA) playoff audience ever across all platforms. ESPN platforms are averaging 4.5m viewers, up 13% from last year!

📈 The surge was lead by Game 4 of Los Angeles Lakers vs Minnesota Timberwolves which peaked at a whopping 7.4m viewers! After the viewership slump during the regular season, this is a great sign for the league. 

#WeAre #SmealSportsBusiness #NBAPlayoffs #LeBron

Source: https://lnkd.in/erxRgvkc