March Ad Madness: CBS and TNT Sell Out Inventory

📺 CBS Sports and TNT Sports U.S. have announced that they sold out their ad inventory for the NCAA March Madness tournament! This is no surprise, as March Madness is one of the most hyped up and viewed events every single year. 

📈 The advertising numbers have been hitting record highs and continue to increase every year. A 30-second time slot during the Final Four could run companies up to over $2 million dollars! A 30-second time slot for the Super Bowl is around $8 million dollars. Insurance, pharma, auto, banking, and travel companies have been major spenders on the event.

💰 Will March Madness only continue to get bigger and bigger? This comes despite the recent ratings decline of the NBA, so there is no doubt that fans love college sports. Especially with March Madness’ bracket style, college sports will always have a huge following. A huge following = more viewership = more revenue!

#WeAre #SmealSportsBusiness #MarchMadness #AdRev

Source: https://lnkd.in/e8hxBUtv