McNeese State MBB Manager Becomes First to Earn NIL Deals

🏀 Amir Khan, student manager for McNeese State University Men's Basketball, has gone viral for his close relationship with players as seen in a video of them rapping along to music in the locker room. Nicknamed "Aura," Khan has transformed the culture at McNeese State. The 12th-seeded Cowboys upset No. 5 Clemson in the first round of the NCAA Tournament.

💸 With his newfound fame, Khan has signed NIL deals with Buffalo Wild Wings, Insomnia Cookies, Epic Games and other major companies! Although companies often make deals with influencers or NIL deals with athletes, signing a contract with a student manager has never happened before. This unprecedented success highlights the effect of social media on how companies' invest in NIL.

Will we begin to see more non-athletes signing NIL deals? Will this become the future of NIL?

#WeAre #SmealSportsBusiness #NILDeals #McNeese

Source: https://lnkd.in/ed5T5qAT