Exploring the Business at the Masters

🏌‍♂️ The 89th Edition of The Masters Tournament kicked off this week with 95 entrants competing for the PGA TOUR's first championship of the year. With a purse of $20m, high-spending and luxury is not uncommon in Augusta.

🎫 The club's premier hospitality experience - titled "Map & Flag" - debuted a second floor to the clubhouse, with weekly badges selling for $17,000 each (2,500 badges were sold - you do the math!)

🤝 Bank of America joins AT&T, IBM and Mercedes-Benz AG as a champion partner of the tournament, with each sponsor hosting various events and experiences for fans and clients.

🧸 Masters' Teddy Bears, that retail for $250, are reselling online for thousands. The Masters' branding on any apparel draws a huge crowd!

Who do you think goes home with a green jacket this year?

#WeAre #SmealSportsBusiness #TheMasters #Augusta #PGA

Source: https://frontofficesports.com/from-green-jackets-to-black-cards-masters-vip-arms-race-escalates/?utm_medium=email&utm_campaign=FOS%20AM%20April%2011%202025&utm_content=FOS%20AM%20April%2011%202025+CID_902f98cbe3780de03e9bd4095bc7f0d8&utm_source=FOS%20Daily%20Newsletter&utm_term=From%20Green%20Jackets%20to%20Black%20Cards%20Masters%20VIP%20Arms%20Race%20Escalates