🏀 According to Nielson,  ESPN  is generating its largest  National Basketball Association (NBA)  playoff audience ever across all...

⚽  Wrexham AFC , the British soccer club owned by  Ryan Reynolds  and  Rob McElhenney , has earned its third consecutive promotion in...

⚾ A recent analysis by Vegas Insider challenges the stereotype of  Philadelphia Phillies  fans as particularly rowdy or vulgar. By...

🏌‍♂️ With his win at  Augusta National Golf Club , Rory has completed golfing's illustrious Career Grand Slam - a win at all four major...

🏌‍♂️ The 89th Edition of The Masters Tournament kicked off this week with 95 entrants competing for the PGA TOUR 's first championship...

⚖️ On Monday, the final approval hearing for the House vs NCAA  settlement took place under Judge Claudia Wilken. Wilken heard from an...

🏒 The  National Hockey League (NHL)  and  Rogers Communications  (Canadian Communications company) reached a HUGE deal this past week....

Penn State Sports Business Conference  this year was a huge success! PFF Director of Business Development Ryan Smith speaks about data...

🎟️ Fanatics  has officially entered the ticketing market through a partnership with  Ticketmaster , launching the Fanatics Ticket...

⚽  Liverpool Football Club  FC has confirmed a major new kit partnership with  adidas , marking the third time the club will collaborate...

🏌‍♂️ The  PGA TOUR  and  Valspar  have agreed to extend Valspar's title sponsorship through 2030! The deal, estimated to be around...

📺  CBS Sports  and  TNT Sports U.S.  have announced that they sold out their ad inventory for the  NCAA  March Madness tournament! This...

🏀 Amir Khan, student manager for  McNeese State University  Men's Basketball, has gone viral for his close relationship with players as...

🏟️ Penn State University  Baseball will take on Xavier University  at FNB Field this May 16th, home of the Harrisburg Senators ! The...

💰 According to  Front Office Sports , due to the breakdown of the "Equal Conference Fund," the  Southeastern Conference  will earn $26...

🐾 James is the Associate Athletic Director of Events Management for  Penn State University , so you do not want to miss this event! 👔...

The King Comments 🏀 Recently, 4x National Basketball Association (NBA)  MVP and 4x Champion LeBron James sounded off on NBA media. The...

🤼‍♂️ The No. 1 ranked undefeated Nittany Lions head to Evanston, IL this weekend for a two-day event to determine the  Big Ten...

This week in Dr. C’s Sport Market Strategy class (mktg 449), we heard from  Allan Spear  all about his work in gameday operations at the ...